Staff Reports
Pop icon Taylor Swift is proudly showing her patriotism by sporting a bracelet made by a veteran-owned business. The singer was seen wearing a custom diamond bracelet from Wove Made Inc., a Lancaster-based jewelry company founded by two Army Rangers. The bracelet, featuring the letters “TNT,” represents the initials of Swift and her boyfriend, Kansas City Chiefs tight end Travis Kelce, celebrating their relationship. The handmade bracelet is designed in a friendship bracelet style, a favorite among Swift’s loyal fans known as “Swfities.”
Two Former Army Rangers Get Huge News After Taylor Swift Seen Wearing This Small Bracelet at Championship Game https://t.co/fhMwVP5xYw pic.twitter.com/ypimv9S9F7
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Michelle Wie West, a former pro golfer and friend to the couple, collaborated with Wove Made Inc. to create the bracelet. She expressed her excitement on social media, posting a photo of Swift wearing the bracelet and expressing her shock that the singer wore a design she had created.
The founders of Wove Made Inc., Andrew Wolgemuth and Brian Elliott, were thrilled to see Swift donning their creation after Kelce purchased it as a Christmas gift for her. The company was born from an inspired idea the duo had while deployed in Afghanistan. They wanted to provide a way for soldiers to purchase engagement rings while serving overseas. Their company is now 50% staffed by veterans and military family members, and they take pride in producing their jewelry entirely in the United States.
Thanks to the publicity Swift’s endorsement has brought, Wove Made Inc. has seen a remarkable 2,000% increase in sales. This is not only great news for the company, but also for the veterans they employ and support. The transition from military service to civilian life can be challenging, and companies like Wove Made Inc. provide crucial opportunities for veterans.
