Staff Reports
As the countdown to the inauguration of Donald Trump officially begins, it seems that even soda has chosen a side in this political battle. Coca-Cola’s own Chairman and CEO, James Quincey, gifted Trump a limited-edition Diet Coke bottle destined to commemorate this monumental occasion. With a label as flashy as Trump’s personality, it proudly displays “The Inauguration of the President of the United States” alongside “Donald J. Trump” and the date, “January 20, 2025.” One can almost hear the carbonation popping in celebration.
This isn’t just any bottle; it’s a trophy of Trump’s unique obsession with Diet Coke, a love that has been well-documented throughout his presidency. Remember the infamous Diet Coke button in the Oval Office? It seems that Trump’s thirst for the fizzy beverage isn’t just a quirk; it’s a part of his larger-than-life persona. Reports indicated that he could guzzle down nearly a dozen cans a day, and as 2025 approaches, it’s uncertain if he’s still indulging in that bubbly habit or if he’s upgraded to Diet Coke with a side of policy-making.
Tonight, President Trump received the first ever Presidential Commemorative Inaugural Diet Coke bottle from the Chairman and CEO of Coca-Cola Company, James Quincey 🇺🇸 pic.twitter.com/IgV2pxHnxD
— Margo Martin (@margomartin) January 15, 2025
The commemorative bottle comes inside a stylish box, which contains a bit of corporate pride that would make any capitalist grin. It celebrates Coca-Cola’s rich history, claiming it contributes over $58 billion to the U.S. economy annually and supports nearly a million jobs. If only the same could be said for many of the industries that have suffered under the weight of excessive regulation from previous administrations. Perhaps soda can save the day—or at least the economy—while making America’s next president feel right at home.
This gesture by Coca-Cola isn’t merely a marketing ploy; it signifies the rekindling of a relationship between business leaders and the Trump administration. It echoes a time when the business community was allowed to flourish without suffocating regulations. Quincey, who was previously involved with Trump’s Great American Economic Revival Industry Groups back in 2020, is just one of the executives looking to align themselves with the Trump brand. It’s hard to ignore the trend; corporate leaders from various sectors seem eager to get on board with the Trump train this time around.
With the likes of Bezos, Zuckerberg, Musk, and Cook having already rubbed elbows with Trump, it raises an eyebrow as to why these tech magnates and business moguls are clamoring to be in the Donald’s good graces. It almost seems like they can smell the stock market gains that could overflow from a pro-business administration. So as inauguration day approaches, Americans can raise a glass—or a can—of Diet Coke to the man who managed to turn a soft drink into a symbol of his presidency. Who knew that fizzy water could play such a pivotal role in American politics?
