In a spectacle that perfectly encapsulates the modern era of celebrity excess, six wealthy and well-connected women—including Gayle King, Katy Perry, and Lauren Sánchez, fiancée of Jeff Bezos—took a suborbital hop aboard Blue Origin’s New Shepard rocket. The journey, clocking in at just under twelve minutes, was billed by the media as a “historic milestone” simply because the entire crew was female. But let’s be honest: this was less about breaking barriers and more about flaunting privilege, with a billionaire’s inner circle treating spaceflight like the latest luxury thrill ride.
Despite breathless headlines and social media fanfare, this event hardly qualifies as a leap for women’s advancement in science or exploration. The passengers, while accomplished in their respective fields, were not astronauts, engineers, or scientists pushing the boundaries of human knowledge. Instead, they were guests on a fully automated flight, with no responsibilities beyond soaking in the view and snapping photos for Instagram. Comparing this jaunt to the pioneering missions of Sally Ride or Valentina Tereshkova is not just a stretch—it’s an insult to the true trailblazers who risked everything for the cause of exploration.
The reality is that this flight was a publicity stunt for Blue Origin and a vanity project for those aboard, not a meaningful step forward for society or technology. Space tourism has become the ultimate playground for the rich, and while it’s nice that more people can afford a ticket to the edge of space, let’s not pretend this is the same as the hard-won achievements of NASA’s astronauts or the engineers who make real exploration possible. The capsule was fully automated, and the “crew” had no duties—hardly the stuff of history books.
Yet, the media continues to celebrate these moments as if they represent genuine progress. The focus on who can afford the most extravagant adventure distracts from the real heroes: the engineers, scientists, and astronauts who work tirelessly, often without fanfare or fortune, to push the boundaries of what’s possible. It’s telling that over a hundred women have already gone to space, not for a joyride, but to conduct research and advance human knowledge. That’s the kind of accomplishment worthy of celebration, not a billionaire’s social outing.
While the elite enjoy their brief escapes from gravity, the rest of America remains grounded in reality, working hard, paying bills, and keeping the country running. True progress isn’t measured by who can buy a ticket to space, but by the quiet perseverance and dedication of those who build, innovate, and serve. Maybe it’s time the media—and society—shift their focus back to those who move humanity forward, rather than those who simply move themselves a few miles above the Earth for a fleeting thrill.