The recent Blue Origin space jaunt featuring Katy Perry, Gayle King, Jeff Bezos’s fiancée Lauren Sánchez, and a handful of other well-connected women has been hailed by the media as a “historic” milestone. But let’s be honest: this was no Apollo 11. Instead, it was a brief, ten-minute suborbital ride that did little more than offer its celebrity passengers a fleeting glimpse of the Earth before parachuting safely back to the Texas desert. The media’s breathless coverage and insistence on labeling these passengers as “pioneers” says more about our culture’s obsession with celebrity than it does about any genuine achievement in space exploration.
What’s most striking is the disconnect between the glitzy narrative spun by mainstream outlets and the reality of the event. Unlike real astronauts, who train for years and risk their lives for the advancement of science, these celebrities were, in every sense, mere passengers. Their “mission” was less about breaking barriers and more about leveraging their fame and connections to enjoy an exclusive experience, courtesy of the billionaire who owns the rocket. Meanwhile, the American taxpayer and everyday citizen are left to wonder what, if anything, this spectacle accomplished for the greater good.
Gayle King’s response to criticism has been particularly telling. Rather than engaging with the valid concerns about privilege, excess, and the superficial nature of the trip, King resorted to the tired tactic of labeling critics as “sexist” and dismissing any dissent as ignorance. Her challenge—“Have y’all been to space?”—rings hollow when the only ticket required is proximity to a billionaire. For most Americans, who are busy working hard and facing real-world challenges, such tone-deaf defensiveness only underscores the gulf between celebrity elites and the rest of society.
The backlash from both the public and even other celebrities suggests that many are weary of these vanity projects being dressed up as meaningful progress. When actress Olivia Munn and others call the flight “gluttonous” and “excessive,” they’re echoing a sentiment felt by millions: that these stunts do nothing to advance real science or solve the pressing problems we face here on Earth. The attempt to frame this as a feminist victory is especially galling when countless women in STEM and at NASA are doing the real, hard work, often without fanfare or celebrity endorsement.
Ultimately, this event highlights a growing divide in America. On one side are those insulated by wealth and fame, eager to claim the mantle of progress with little more than a joyride; on the other are everyday Americans who value substance over spectacle and genuine achievement over PR stunts. It’s high time we recognize the difference and start celebrating the unsung heroes who make real contributions to our nation’s future, rather than those who simply have the right connections and a flair for self-promotion.