On Monday, celebrity culture reached new heights—literally—as an all-female crew featuring Katy Perry, Gayle King, and Jeff Bezos’s fiancée Lauren Sanchez took a brief, highly publicized trip to the edge of space aboard Blue Origin’s New Shepard rocket. The eleven-minute journey, which included a few moments of weightlessness and a quick view of Earth from 65 miles up, was trumpeted by the media as a historic milestone. Yet, for all the breathless coverage, one can’t help but notice that this was less a feat of human achievement and more a luxury experience for the rich and famous.
Let’s be honest: this was not Apollo 11, nor was it Alan Shepard’s daring 1961 mission. The New Shepard flight was fully automated, requiring no piloting or technical expertise from its passengers. The crew—handpicked by Sanchez—were there for the ride, not for any scientific or exploratory purpose. While the inclusion of former NASA engineer Aisha Bowe is noteworthy, the rest of the group were celebrities and influencers, not astronauts in any meaningful sense. To conflate this joyride with the real risks and breakthroughs of early space exploration is an insult to those who paved the way with genuine courage and sacrifice.
The media’s fixation on the gender makeup of the crew, rather than the substance of the mission, exposes the shallow priorities of today’s celebrity-obsessed society. Coverage focused less on the technical aspects of the flight and more on the emotional reactions of the participants—Katy Perry singing “What a Wonderful World,” Gayle King describing the experience as “peaceful,” and Oprah Winfrey weeping at the landing. These moments may tug at heartstrings, but they do little to advance the cause of space exploration or inspire real progress in STEM fields.
It’s also worth noting the exclusivity of this so-called “milestone.” Blue Origin’s space tourism program is accessible only to those with deep pockets or the right connections. For the average American, this kind of experience is as unattainable as a ticket to the Oscars. The spectacle becomes less about inspiring the next generation and more about reinforcing the divide between the celebrity elite and everyone else. When the most celebrated aspect of the mission is who was on board, rather than what was accomplished, it’s clear the priorities are misplaced.
True progress in space—and in society—comes from hard work, innovation, and a willingness to take real risks for the greater good. While it’s fine to celebrate personal milestones and the thrill of new experiences, let’s not pretend that a billionaire-funded, celebrity-packed suborbital jaunt is a turning point for women or for humanity. The real heroes are still those who push boundaries not for applause, but for the advancement of all.