Staff Reports
Media giants are finding themselves in a rather precarious position, and it doesn’t look like Donald Trump will swoop in to save the day this time around. Several outlets, coming off years of rating spikes during the Trump administration, are now facing the music. After the ratings bonanza that propelled their profits during Trump’s first term, the media’s fortunes have taken a nosedive since 2020. Trust in the press has plummeted, and it’s hard to see how they’ll dig themselves out of this hole.
Leading the charge downwards is MSNBC, which, along with its buddies in cable news, is preparing for a rocky future. Parent company Comcast has opted to spin off a slew of their struggling channels like MSNBC and CNBC, arguably as a convenient tax write-off. With cable networks now resembling sinking ships, Comcast is clearly trying to lighten its load before any more damage occurs. The glory days of ratings and revenue seem like a distant memory.
TRUMP ENDS Liberal Media as Ratings MASSIVELY TANK & Layoffs Begin! https://t.co/nSWKtkrRKi via @YouTube pic.twitter.com/Yh5MfrajLk
— CartierFamily (@cartierfamilyZ) November 13, 2024
Meanwhile, at the Washington Post, things aren’t looking any rosier. Upper management has baffled readers by refusing to endorse any candidate during this presidential cycle, leaving many to wonder just how disconnected they really are from their audience. Reports indicate that Jeff Bezos is not too happy with the paper’s financial performance, which has included a projected $77 million loss in the current year, compounded by a staggering number of subscription cancellations. The paper is shrinking faster than a wool sweater in a hot wash.
CNN isn’t immune either, as the network has reportedly begun to tighten its belt. The once-mighty station, known for its over-the-top coverage, is cutting costs and laying off talent. Long gone is the Trump bump, as even Chris Wallace’s conservative leanings weren’t enough to save him when the network decided not to renew his contract. With CNN scrambling, it’s clear they are bereft of the buzz that once kept them relevant.
The ultimate irony? As Trump gears up to return to the White House, it appears that the die-hard progressives and anti-Trumpers have turned off their screens in droves. The liberal crowd is deserting media outlets like they’re an unwanted guest at a party, and this lack of engagement extends to platforms like The Drudge Report, which is curbing its Trump-oriented content. Even hopeful liberals are realizing that they can check out from the 24-hour news cycle without missing much.
This episode of media drama showcases a painful reality: they may be losing their grip not just on conservative viewers but on their own base. The media’s struggle to find a new surge is as visible in new literary initiatives as it is in traditional outlets, where publishers are exhibiting a noteworthy reluctance to produce more anti-Trump literature. The reading public seems oddly fatigued from the endless barrage of negativity.
As left-leaning media tries to create havens like the Blue Sky platform, even that seems to falter under the weight of its own radicalism. There’s a certain parallel to the Titanic here—this media ship is about to hit an iceberg, only they can’t seem to grasp that the waters are far too icy for their usual tactics. If the left continues tuning out, readers might only have the conservative narrative to turn to—their lost trust in the mainstream media may just become permanent. With Trump’s resurgence imminent, the media’s woes seem destined to worsen, leaving the spectators chuckling at the unfolding drama.
