Staff Reports
Amid the latest attempt on his life—a headline that barely raised an eyebrow in the mainstream media—former President Donald Trump unveiled a bold new venture: World Liberty Financial, a cryptocurrency platform. Control of this enterprise falls squarely on the shoulders of his sons, Don Jr. and Eric, who are not just the heirs to the Trump legacy but are now stepping into the cryptocurrency arena. With a live stream on social media platform X, Trump kicked off the event with a sobering recount of his harrowing experience just the day before, something the business press evidently found unacceptable to discuss. Because apparently, the former leader of the free world discussing an assassination attempt isn’t important, but the fine print of crypto finance is.
Trump’s latest venture comes at an interesting time, intertwining with his possible return to the political spotlight as he runs for the presidency again. World Liberty Financial proposes to be a decentralized finance platform, inviting Americans to take control of their financial futures—without the pesky middlemen typical of traditional banking. Of course, with Trump at the helm, the whispers of conflict of interest and constitutional concerns began swirling almost immediately among the naysayers. After all, a businessman entering the crypto space while eyeing the White House is bound to raise eyebrows—and not just because of the glitzy world of digital currency.
Join me live from Mar-A-Lago at 8:00PM Eastern, tonight on X Spaces. Set a reminder and be sure to tune in! https://t.co/MXTu3hxVFP
— Donald J. Trump (@realDonaldTrump) September 16, 2024
The live stream itself, lasting over two hours, has been critically deemed “meandering,” an ironic characterization considering the immediate focus on Trump’s own survival instinct rather than the nitty-gritty of the blockchain business. Some critics would prefer to rewrite history as if discussions about the potential death of a former president should take a backseat to market analysis. Trump’s comments about his NFT collections and the generational “learning curve” of cryptocurrency are apparently too rich for the business press to digest alongside a near-murder narrative.
World Liberty Financial aims to become a crypto banking platform where individuals can engage in borrowing, lending, and investing in cryptocurrencies—all without the traditional barriers imposed by corporate banking. The Trumps are not just launching a business; they are pushing back against the establishment that has been far too cozy with centralized financial power. The platform’s governance token, WLFI, would allow holders to vote on governance matters, although it won’t be a money-making scheme in the conventional sense. While critics may balk at the prospect of new financial systems, advocates see it as a liberation from today’s financial norms.
Skeptics abound, suggesting that this venture could spell trouble for Trump, especially if he wins the presidency again, predicting a flurry of lawsuits aimed at derailing his entrepreneurial spirit. But isn’t that what we’ve come to expect? For years, Trump has been the target of unsubstantiated legal claims and politicized investigations, all the while steadfast in his commitment to shaking things up. In a world so simplistic as to vilify any new idea that challenges the status quo, World Liberty Financial could become a beacon for a new generation of risk-taking investors eager to escape the clutches of traditional finance.
One thing is clear: whether or not one agrees with Trump’s approach to crypto, World Liberty Financial stands as more than just another tech venture. It represents a challenge to the financial norms many conservatives feel are rigged against them. With Donald Trump steering the ship, patience may be a virtue, but the promise of a new financial frontier is undeniably tantalizing.
