Donald Trump is once again proving that he can turn any situation into a marketing opportunity, and this time, he’s got none other than Jill Biden in his corner—sort of. At a recent rededication ceremony for Notre Dame Cathedral in Paris, Trump snapped a picture with the outgoing First Lady that he then used to promote his new line of fragrances, appropriately titled “Fight, Fight, Fight!” If that doesn’t sound like a call to arms for conservative voters, what does?
In a move that can only be described as pure marketing genius, Trump attached a slogan to the photo that reads “A Fragrance Your Enemies Can’t Resist!” and posted it on Truth Social. Not only does this capture the essence of his unapologetic brand, but it also depicts Jill Biden flashing a look that could almost pass for approval—much to the chagrin of the mainstream media, who simply can’t stand to see Trump thriving, even when he’s tussling with the current First Lady’s image.
These new scents are already being hailed as top-notch gifts for the holidays, proving that even those who might not plan to vote for Trump could be tempted to get in on the merch. At $199 a bottle, the fragrances promise to deliver not just a pleasant aroma but also the assurance that the buyer is backing an unabashedly proud America. It seems like the fragrance is just the latest tactic to keep the spirit of Trump alive in every household, or at least add a little spice to the Christmas gift list.
Some legal eagles have scrambled to find fault in Trump’s promotional tactics, with arguments swirling around whether using Jill Biden’s likeness constitutes a violation of her image rights. However, the liberal outcry seems more about outrage than legality. Another professor opined that Trump’s humorous mixing of politics and commerce likely provides him ample free speech defense. Given the political climate, it’s no surprise that many are more interested in airing grievances than celebrating creativity and capitalism.
Lol 🤣🤣🤣 It’s called The Scent of Success…..
'A Fragrance Your Enemies Can't Resist': Trump Uses Jill Biden to Help Launch New Cologne Linehttps://t.co/e4UkI9zOrb— RedRock1 (@Fan4Cal) December 11, 2024
The Trump team is certainly unfazed by the objections. Steven Cheung, Trump’s communications director, highlighted Trump’s knack for messaging and relatability, which translates well in an era of extreme political correctness and “Trump Derangement Syndrome.” The plan appears simple: keep using humor and audacity as tools to connect with everyday Americans. To many, this means the return of optimism and a fight against the suffocating grip of liberal elitism.
These perfumes, adorned with mini-statues of the future president, are not just overpriced fragrances; they’re symbols of a broader political fight. As Trump put it, winning is in the fragrance’s DNA, designed for those who want to smell like success—literally. With Trump making a comeback as a dominant figure and armed with a line of scents destined to provoke, it appears the political scent of victory will linger long after the competition fades away.