Staff Reports
Bud Light, the once top-selling U.S. beer, has been dethroned from its lofty position after experiencing a massive drop in retail sales. Last May, the brand saw a staggering 24.6% decrease in sales compared to the previous year’s data. And it’s no surprise why – Bud Light decided to jump on the woke bandwagon and partner with transgender influencer and activist Dylan Mulvaney. As predicted, this move sparked an intense backlash, with many Americans boycotting the beer.
In contrast, rival brands Coors Light and Miller Lite have emerged as the new beer kings. Molson Coors CEO Gavin Hattersley announced an impressive 11.8% increase in net sales and a 5% rise in financial volumes for the second quarter. Hattersley proudly declared that Coors Light and Miller Lite have become 50% larger than Bud Light in terms of total industry dollars.
Bud Light debacle is ‘important lesson’ of how ‘corporate wokeism has its limits’: Kaylee McGhee White https://t.co/7d0WOQ90D4
— Washington Examiner (@dcexaminer) August 3, 2023
This sales surge for Coors Light and Miller Lite sends a strong message to businesses across the country. People are tired of the constant barrage of woke and progressive policies invading their everyday lives. From radical leftism in schools to the medical community and even the grocery store aisles, Americans are saying, “Enough is enough.” Bud Light’s downfall is a testament to the power of consumers standing up against wokeism, and it should serve as a lesson to other corporations.
It’s refreshing to see that the public is pushing back against the woke agenda and demanding that businesses focus on what truly matters: quality products and services. Coors Light and Miller Lite have listened to their customers and have been rewarded for it. This sales success is a victory for conservatives who have felt marginalized and ignored by woke corporations. Cheers to Coors Light and Miller Lite for demonstrating that prioritizing consumer interests pays off.
