Staff Reports
Executives at Anheuser-Busch InBev, the parent company of Bud Light, seem to be brushing off the lessons learned from a conservative boycott that significantly impacted the company’s profits earlier this year. Despite the boycott, recent sales figures suggest that the company has yet to fully grasp the demands of the alienated customers.
Ouch!
#Alcohol #Boycott #Businessesandcompanies #LGBT #Money #Transgender #USNews #Wokeness https://t.co/eKnnPZbqY9
— Conservative Tribune (@conserv_tribune) November 2, 2023
According to Newsweek, AB InBev reported a 14 percent decline in third-quarter revenue in the United States. This decline in revenue is consistent with the losses the company experienced between April and June, indicating that the conservative boycott of Bud Light has remained strong.
The boycott began in April when Bud Light featured transgender influencer Dylan Mulvaney on their cans in celebration of his one-year anniversary of pretending to be a woman. Many conservatives, fed up with the forced acceptance of woke ideology, expressed their disgust and vowed to boycott the company. Unsurprisingly, this led to a significant drop in Bud Light sales, with Mexican beer Modelo taking its place as America’s top-selling beer.
In an attempt to revive the struggling Bud Light brand, the company recently partnered with the Ultimate Fighting Championship. However, these efforts have not yielded positive results thus far. In fact, Bud Light sales in the US fell by a staggering 29 percent in the four weeks ending on October 21 compared to the same period in the previous year.
Despite the bleak sales figures, AB InBev CEO Michel Doukeris remains optimistic. Doukeris claims that the company’s focus on popular pastimes like football and music will win back customers. Internal polling suggests that many people are open to giving Bud Light another chance, and the sales decline has somewhat stabilized since April.
While Doukeris correctly identified that customers want to enjoy their beer without being subjected to debates and that Bud Light should concentrate on beer, his understanding is not entirely accurate. The origins of the boycott highlight the issue of misrepresenting reality. Bud Light promoted the falsehood of Mulvaney’s transition as something worthy of celebration, and their customers saw through it. Silence alone will not be enough to win back the alienated customers. Bud Light executives need to acknowledge that they pushed a false narrative and misled their customers before they can expect any significant return.
Overall, it seems that Bud Light still has a long way to go in fully addressing the concerns of their conservative customer base. The boycott may have subsided to some extent, but it is clear that the alienated customers want more than just a focus on popular pastimes. They want honesty and transparency from the company, and until they receive that, it is unlikely that they will fully come back to the brand.
