According to Leah's report on Townhall, Bud Light's endorsement of Dylan Mulvaney, who identifies as a "woman," has negatively impacted the brand's sales. In the week ending April 22, off-premise sales volume dropped by 26.1 percent compared to the previous year, following a 21.1 percent decline in the preceding week. This significant change in national market share over a short period suggests that consumers are not interested in mixing alcohol with "woke culture."
Beware: Anheuser-Busch Owns All of These Brands Too https://t.co/75BrpX3s3g
— Townhall.com (@townhallcom) May 3, 2023
Despite calls for a boycott of Bud Light, it's important to note that the beer is just one of the many brands owned by Anheuser-Busch. Therefore, consumers attempting to boycott Bud Light may still inadvertently support the parent company. Anheuser-Busch's other brands include Kona Brewing Co., Michelob Ultra, Stella Artois, Estrella Jalisco, Busch, Natural Light, Landshark Lager, Presidente, Hoegaarden, Shock Top, Bass Pale Ale, Beck's, and Boddington's Pub Ale. Anyone purchasing any of these brands would be contributing to Bud Light's parent company.
In addition, Anheuser-Busch has a collection of beverages called the "Beyond Beer roster," which features hard seltzers, canned wines, canned cocktails, and other products. This list comprises BABE Rosé and canned wines, Cutwater Spirits canned cocktails, Hiball energy drinks, NUTRL vodka seltzers, Bon Viv spiked seltzers, Boxology wine margaritas, and RITAS sparkling margaritas. Once again, purchasing any of these drinks would support Bud Light's parent company.
Consumers who wish to steer clear of Anheuser-Busch should also be mindful of the company's "craft partners," who share its dedication to quality, community involvement, and innovation in reshaping the perception, consumption, and experience of beer. Anheuser-Busch's craft partners include 10 Barrel Brewing Co.,Blue Point Brewing Co., Breckenridge Brewery, Appalachian Mountain Brewery, Devils Backbone Brewing Company,Cisco Brewers, Elysian Brewing, Four Peaks Brewing Co., Golden Road Brewing, Goose Island Beer Co., Karbach Brewing Company, Omission, Platform Beer Co., Red Hook, Square Mile Cider Co., Veza Sur Brewing Co., Virtue Cider, Wicked Weed Brewing, Widmer Brothers Brewing, and Wynwood Brewing. In addition, consumers who wish to avoid supporting the parent company should also note that it owns O'Doul's non-alcoholic beer, Rolling Rock, St. Pauli Girl, King Cobra malt liquor, Los Sundays tequila seltzers, Margaritaville Tropical Punch, MD 20/20 spiked punch, Montejo, Neon Burst hard drink, Noonshine, Redbridge, and Spaten.
It seems that Bud Light's parent company may face significant repercussions for its support of "woke culture" and Mulvaney, as consumers have recognized the company's vast array of brands and product offerings in both alcoholic and non-alcoholic beverages. This suggests that the boycott may extend beyond just Bud Light.