Staff Reports
Ron DeSantis shakes up the political world with his bold announcement of his presidential bid on Twitter Spaces. The announcement made waves on social media, especially Twitter, where the video of his announcement had over 6 million views within hours. While there were some technical difficulties during the virtual launch event that prevented over 600,000 attendees from viewing the discussion, the overall reception was still overwhelmingly positive.
Despite the technical difficulties, DeSantis’ campaign team was able to turn this into a positive by capitalizing on the immense interest generated from the announcement. If the governor can leverage this publicity into a robust performance in web traffic, email sign-ups, and small-dollar fundraising, his campaign will be off to a great start. Moreover, normal voters will not even know or care about the technical glitch that occurred during the event.
🧵Well that was fascinating. The glitches were brutal & he’ll get roasted by media/Trump/Dems. Rough to have a tech stumble right out of the gate like that. Normie voters won’t care, but competence is a big pillar of his appeal/message, so that’s not what his team wanted…
— Guy Benson (@guypbenson) May 24, 2023
However, the media/Trump alliance has already started spreading rumors of DeSantis being finished before getting started. This mishap plays into their intended perceptions, which can lead to negative publicity. Furthermore, his brand and message center heavily around being a competent winner who gets things done, so the technical problems can cause intense heartburn and damage to his reputation.
But DeSantis is not one to give up that easily. His strategy can become a feisty and winnable battle if he works hard, resonates with people, and gains ground in key early states. His interview on Fox News, which was smooth and traditional, provides evidence of his ability to perform capably. Moreover, the biographical intro of DeSantis by guest host Trey Gowdy was succinct and quite effective. The DeSantis campaign should try to get this information in front of as many voters as possible.
In conclusion, the technical snafu that occurred during Ron DeSantis’ virtual announcement may have been a stumbling block, but it should not be an insurmountable obstacle on his path to the presidency. Critics may have a field day with the technical difficulties, but the governor’s wide-ranging and lengthy interview on Fox News proved that he can perform capably and effectively. If he can build on that momentum and gain ground in key early states, his campaign will be well on its way to a feisty and winnable battle.
Source: Townhall
