Veteran K‑9 handler Michael S. Gould just gave dog owners a blunt, useful bit of advice: set the rules and stick to them. Gould, founder and CEO of Hounds Town USA and a retired NYPD K‑9 handler, repeated the tip in a new interview on Cindy Adams’ WABC program that was picked up by the New York Post. It is short, practical, and exactly the sort of common sense people keep forgetting in the age of pet influencers and miracle fixes.
A simple rule from a K‑9 veteran
Gould’s core line was sharp and clear: “Humans don’t control their behavior. Dogs self‑regulate.” In the interview he explained that good dog behavior comes from consistent structure, clear expectations, and real socialization — not yelling or emotional bargaining. He draws on decades of working police dogs on city streets to make his point. That’s worth noticing. Experience matters more than the latest viral training trick.
Science backs the basics
What Gould preaches lines up with modern animal behavior research. Experts say reward‑based training and steady routines work best. That means consistent rules, predictable responses from owners, and supervised interaction with other dogs. It’s humane and effective. It’s also the opposite of the punish‑and‑dominate methods that make headlines. If you want a dog that listens, you give it a stable set of rules and reward it when it follows them.
Practical steps you can use today
If Gould’s tip sounds too simple, try these small steps: set a clear morning routine, decide what behaviors you will reward, and expose your dog to supervised play with other dogs early and often. Keep commands consistent across family members. Don’t shout; don’t bribe with chaos. A little discipline from humans produces calm, confident dogs who behave in public — and won’t embarrass you at the park.
There’s a bigger lesson here for our culture. We expect responsible results and then act like rules are optional. Gould’s message about consistent leadership applies to dog owners and, if you squint, to a lot of other problems too. So put down the latest clicker fad, hire a sensible trainer if you need help, and act like the owner — not the audience. Your dog will behave better, and you’ll look less frantic. That’s a win for everyone.

