In the words of the great philosopher Forrest Gump, “Stupid is as stupid does.” This phrase aptly applies to retail giant Target’s recent failed attempts at social activism, which have not only left them with a $9 billion loss, but also a tarnished reputation.
It all started with Target’s “PRIDE” collection, which included LGBTQ-friendly clothing for children in celebration of Pride Month. But instead of receiving praise, the company was met with a barrage of backlash, leading to heated confrontations in stores and even threats on social media.
Despite this, Target chose to go full cringe and bring up the murder of George Floyd in their email to employees. This blatant hypocrisy only serves to highlight the company’s misguided priorities and lack of focus on their primary goal: serving their customers and turning a profit.
BREAKING: I have obtained the internal email that @Target sent to their employees following the Pride month disaster that has caused them to lose $9B in one week, where is goes from standing with the "LGBTQIA+ community" to the anniversary of George Floyd lmfao. pic.twitter.com/GQVgrdmHDv
— Greg Price (@greg_price11) May 25, 2023
Perhaps Target should take a lesson from this costly misstep and focus on maintaining a clear business strategy that doesn’t sacrifice financial stability for the sake of social advocacy. It’s time for Target to get back to basics and remember its core values, before it loses even more of its already dwindling customer base.
Source: Trending Politics