Lego, the popular children’s toy company, recently announced the launch of its new “gender neutral” toys, a move that has been met with criticism from conservative Republicans. The new Dreamzzz line will feature a Pegasus horse, a “nightmare shark ship,” and a bunny with blue and pink stripes named Bunchu. The toys will also be featured in a new television show premiering on May 15.
'Woke' Lego Launches "Gender Neutral" Toys in Bid to Be More "Inclusive"https://t.co/cfI7U5cLfF
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In a statement to USA TODAY, Chief Product and Marketing Officer Lego Group, Julia Goldin, said: “We have always been focused on ensuring that LEGO play was for all children, but within the recent years, we have focused more on putting systematic processes into place to ensure LEGO products and marketing be as inclusive as possible.”
However, this move by Lego has been met with criticism from conservative Republicans who believe that the company is forcing “woke” ideology on kids. The company commissioned a survey in 2021 which found that attitudes regarding children’s activities remain unequal and constrained by gender biases. This prompted the company to go more ‘woke,’ announcing the production of gender-neutral toys.
LEGO Group’s Head of Product Marcia Marks Laursen said the research prompted the company’s push towards inclusivity. Director of the culture, prosperity and civil society program at the Centre for Independent Studies, Reverend Peter Kurti, added: “They’re aiming it at parents who are themselves wanting to play down gender stereotypes and impose non-conformity on their kids.”
It is clear that Lego is attempting to push a liberal agenda onto children with their “gender neutral” toys. This move is not only concerning to conservative Republicans, but it is also concerning to parents who want to raise their children without being subjected to a “woke” ideology. It is important for parents to be aware of what their children are being exposed to and to make sure that they are not being subjected to any type of political agenda.
The decision by Lego to launch “gender neutral” toys is an example of how companies are using their influence to push their own political agendas onto children. This type of behavior should not be tolerated and parents should be aware of what their children are being exposed to. Companies should not be allowed to use their influence to push their own political agendas onto children and it is important for parents to be aware of what their children are being exposed to.