Staff Reports
The Washington Post has become the latest company to hit the brakes on advertising with the social media platform X/Twitter. This decision is in response to the recent controversies surrounding Elon Musk, the guy who runs the show. Apparently, there have been allegations of “hate speech” and antisemitism flying around the platform, and the Post doesn’t want any part in it. Smart move, if you ask me.
Washington Post going out of business anyway!
Washington Post Latest Company to Halts Ads on X/Twitter amid Elon Musk Controversies https://t.co/FsImsVSNEZ via @BreitbartNews— Mike M-erica (@mmenzel765) November 29, 2023
One of the main factors behind this decision is Musk’s questionable actions and posts. He went ahead and shared a meme that supports that whole “Pizzagate” conspiracy theory, which has understandably gotten a lot of backlash. Even though he deleted the tweet later on, the damage was already done. Major advertisers are now reconsidering their ties to the platform, and it doesn’t seem like Musk’s attempts at damage control are doing much good. He’s been trying to sue Media Matters and pulling some stunts in Israel, but it looks like those efforts are falling flat.
A spokesperson for the Washington Post confirmed that the suspension of ads will kick in this week. They didn’t spill the beans on exactly how much money was being spent on advertising with X/Twitter, but rest assured, it’s enough to make an impact. And it’s not just the Washington Post, other big-name companies like Disney and Paramount are also giving X/Twitter the cold shoulder. It’s pretty clear that Musk’s platform is losing its shine and advertisers are starting to question if it’s worth it. I mean, who wants to be associated with a platform filled with hate speech and conspiracy theories?
Losing woke Disney might be seen as a win by some, but for social media platforms like X/Twitter, user engagement is everything. Losing big accounts with tons of followers hurts their numbers, and that makes it less appealing for other advertisers. Musk better clean up his act if he wants to stop the mass exodus of big companies. But hey, who am I to judge? I’m just the messenger.
