Staff Reports
President Joe Biden’s team is ramping up their efforts to attract older voters, a demographic that traditionally supports the Republican party. The campaign is implementing various tactics, such as organizing bingo games and airing ads during popular shows for senior citizens, like the Price is Right. Despite the fact that voters 65 and older have historically favored the Republican party, recent polls suggest that Biden is gaining ground in this demographic, leading former President Donald Trump by 51% to 42%.
President Joe Biden's campaign has its eyes set on both ends of the voting spectrum with a new effort to woo older voters. https://t.co/jca7Inw5Qu
— Washington Examiner (@dcexaminer) May 11, 2024
With older voters constituting a significant portion of the electorate and being known for their high voter turnout, this shift in support could prove to be a game-changer for the upcoming election. According to Biden’s pollster Celinda Lake, this shift represents a significant departure from the traditional voting patterns, where Democrats struggle to gain the support of senior citizens. This change in support may be attributed to Trump’s wavering stance on issues such as Social Security and Medicare, which are highly valued by older voters. Polls in seven swing states indicate that voters favor Biden over Trump when it comes to preserving these entitlement programs.
The battleground state of Florida could prove to be a significant test for Biden’s appeal to older voters, as the state has a large population of senior citizens. If Biden can secure the support of older voters in Florida, it could have a substantial impact on who ultimately wins the state’s crucial 30 electoral votes. Currently, national polling shows Biden trailing Trump by a slim margin, but the shifting support among older voters adds a new dynamic to the race.
